Privacy Policy
Effective Date: April 23, 2026
Last Updated: April 23, 2026
Table of Contents
Introduction
Riel Limo LLC (“RielVIP,” “we,” “us,” or “our”) is a transportation and rideshare company based in California. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our website at rielvip.com, submitting a booking, or otherwise interacting with our services, you agree to the terms of this Privacy Policy.
Information We Collect
a. Information You Provide Directly
When you make a booking or contact us, we may collect:
- Full name (first and last)
- Email address
- Phone number
- Pickup and dropoff locations
- Flight information (flight number, airline) for airport transfers
- Number of passengers and luggage
- Accessibility requirements
- Payment information (processed securely through our payment processor; we do not store your full card number)
- Custom greeting sign text (for Meet & Greet services)
b. Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on site
- Referring URLs
- Device and operating system information
- Cookie and tracking data (see Section 6)
How We Use Your Information
We use the information we collect to:
- Process and manage your bookings — including confirming reservations, assigning drivers, and communicating trip details
- Send transactional emails — such as booking confirmations, driver dispatch notifications, and trip updates
- Send SMS messages — we use Twilio, a third-party messaging service, to send automated or manual text messages regarding your booking status, driver information, and service updates. By providing your phone number, you consent to receive SMS communications related to your booking. Standard message and data rates may apply. You may opt out at any time by replying STOP
- Process payments — we use a third-party payment processor to securely charge for services
- Improve our services — analyzing usage patterns to enhance the booking experience and website performance
- Comply with legal obligations — retaining records as required by applicable law
How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information with:
- Drivers — assigned drivers receive your name, phone number, pickup location, and trip details necessary to complete your booking
- Payment processors — your payment information is handled by our payment processor in accordance with their own privacy policy and PCI-DSS standards
- Twilio — your phone number is shared with Twilio solely for the purpose of sending booking-related SMS notifications
- Service providers — trusted third-party vendors who assist in operating our website and services, bound by confidentiality agreements
- Law enforcement or legal process — when required by law, court order, or governmental authority
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Booking records are typically retained for a minimum of three (3) years for business and legal purposes. You may request deletion of your data at any time (see Section 8).
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience. These include:
- Essential cookies — required for the website to function properly (e.g., form sessions)
- Analytics cookies — used to understand how visitors interact with our site (e.g., page views, traffic sources)
- Preference cookies — used to remember your settings and preferences
You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of our website. We do not currently respond to “Do Not Track” browser signals.
Data Security
We implement industry-standard security measures to protect your personal information, including:
- HTTPS encryption across our website
- Secure, access-controlled storage of booking data
- Payment data handled exclusively by PCI-compliant processors
No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Rights (California Residents)
As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know — you may request what personal information we have collected about you
- Right to Delete — you may request that we delete your personal information, subject to certain exceptions
- Right to Opt-Out — you have the right to opt out of the sale of your personal information (we do not sell personal information)
- Right to Non-Discrimination — we will not discriminate against you for exercising any of your privacy rights
To exercise any of these rights, please contact us at the information provided in Section 10.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will promptly delete it.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our services after any changes constitutes acceptance of the updated policy.
This Privacy Policy applies to Riel Limo LLC doing business as RielVIP, operating under the laws of the State of California.
